"Graphics International's transformation in Grafik was a phenomenal boost to what was an interesting but not essential British Design journal. Now a must have item on any self respecting designer's subscriptions list, thanks to a radical re-design by London-based agency MadeThought, where rather than condescend to their readership by paring layouts down to their bare bones, they created a magazine that's a design object in itself. Genius! Subsequent designers and agencies have pushed 'brand Grafik' even further."
